How to Build a Brand People Love?
Brand Identity is the way that you convey this to the public with visuals, messaging, and experience. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact.
Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable.
This includes your:
Logo
Colors and fonts
Patterns and icons
Collateral
Website design
Content and messaging
Advertising
Print or packaging
Research
Research competitor brands within your industry; determine your brand’s target audience.
Discover The Purpose
There are four questions you should ask yourself when defining a brand purpose:
Why do you exist?
What differentiates you?
What problem do you solve?
Why should people care?
Creativity
Be Creative & Think out of the box
